Sustainability in Fashion: Introduction.

How Sustainability is Developed throughout Fashion.


Sustainability can be a dull and complicated subject, that when introduced in a conversation, most people would dodge or ignore it, moving on with their lives as if they are not a part of it, that this theme has nothing to do with them, or even that their small action couldn’t possibly make any change.

Maybe we all were, and I say that with a positive thinking, “were" one of “those people”, and because we hid this matter so well in one of the drawers in our brain, became tricky just to start thinking about it. So our intention with this article is to explain how this industry works and how uncomplicated it can be; so open that drawer and dust off poor Sustainability.

How the Fashion Industry works

For clarification Fashion is defined by big brands. They create collections, and those will determine the current style, for a short window of time, that will be altered when the next season, meaning not just the weather, comes.

The speed in which this giant Industry works, is frighteningly fast, and the amount of clothes consumed, obscene. This effect was nominated fast fashion; to draw an example the value of this business is of 3.000 billion, meaning 3 trillion dollars, and on the lead is women’s clothing.

How Sustainability Works in this Business.

Being on the Top 4 of Natural Resources consumers, environment polluters, the Textile Industry started to make amends. Movements were born to decelerate the pollution, and other types of fabric were created.

With examples as "Zero Waste Fashion", where the goal is to use little or no-waste textiles; "Eco Chic", that means to show that you can be cool, and in-style, even when being responsible for the environment; and "Ethic Fashion" working for a world free of slavery, we can see that change is already being suggested.

What sims to be a growing, and very strong movement, is “Slow Fashion”,  thought-out by Kate Fletcher in 2008, talks about conscience with the products that we consume and other alternatives for the so demanding mass-production.

Practical Solutions

      What does all this mean? The fact that “Fashion” doesn’t want to face, and that they don’t tell us, is that resources will one day run out. And we are all, being aware of it or not, part of this self-destructive chain.

     But it’s not simple to break, or even alter a cycle that is this Gigantic. Not only do we have to face the amount of consumerism, but that also will take decades to decelerate. There are a lot of jobs that depend on it; so not even if we wanted to change everything in one day, we couldn't.

      What we CAN do is to be practical! There is no way to always stay away from consumpsion; our clothes won’t last forever, and our bodies won’t stay the same for as long as we live.

      It’s in our power to be wise when shopping; going to second-hand is an amazing option; making sure that our wardrobes are filled with what we need, not based on trends but durable, well-made clothes that can be altered when ripped, dyed when fainted and changed eventually. And in the last case finding stores that manufacture in a free of slavery, eco-friendly way.

      So basically our advice to you is: Go back to the bases of fashion! Express your individuality in a creative way that won't do any further damage to our planet, protecting the legacy that earth is!

Written by Rafaela M. Glaser